Syllabus overview (public)

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Programme Master in Management
Academic Year Academic Year 2025/2026
Module/course Code ML01
Delivery location Paris
Language English
Course type Elective courses 15h
Contact hours 15
Level 0 (year post baccalaureate)
Semester Spring/Sum
Module name A brief History of Luxury
Field (Discipline) Marketing

Outline


Module/course Summary

​If the term luxury is used everywhere and all the time and that concepts never cease to appear in order to always differentiate one's luxury; no one seems to be able to give a clear definition of this sector.Some speak of "hyper luxury","mass stem" of "trading up", "ultrapremium", "opoluxe"...Leading to a term that no one can come up with in a precise definition.
Luxury is not only a product, a know-how, it is above all a different and global way to understand the customers, to manage the brand and the company which makes it its success.
The aim of this course is to clarify the different elements contributing to the success of this sector and the implications that can be extended to other sectors in order to improve their operation through the establishment of a luxury strategy
The purpose of this course is to allow the student to:

Pre-requisite

n/a