Outline
Module/course Summary
This elective course is also offered in the "Managing Oneself and the Others" specialization (Spring Semester- Paris Campus).
INCREASE YOUR OWN VALUE PROPOSITION --> TAKE OWNERSHIP OF YOUR IMAGE BOTH ONLINE AND IN PERSONPersonal Branding can be seen as creating a superficial image. This course goes against this idea and helps you to think about your identity and the impressions that can be given to others.
- How can I think about my singularity? Why me? Why would I be chosen for a job? Why would people remember me?
These questions are essential for your professional career but also for your personal development. It is critical to be aware of how you are viewed and how you can manage your online and offline image. Nowadays, it’s not an option but an obligation. Different choices and options can be done,and it’s crucial for everyone to identify and to clarify the main traits that can be shared with others.
- Our comprehensive and practical course helps you to develop an effective personal branding strategy
The methodology is structured around different steps, in order to understand the origins and the objectives of this process, to develop a reflexive view, to master different tools and to deploy your own approach. In addition, diverse theoretical and conceptual insights are used in order to better understand the sense of all of these actions.
- Several types of actions are implemented
- manage your online presence and your reputation
- interprete your physical appearance
- tips for public speaking
- build a consistency between identity and impressions
- align your brand and your employer branding.