Syllabus overview (public)

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Programme Master in Management
Academic Year Academic Year 2023/2024
Module/course Code MA0C
Delivery location Paris
Language English
Course type Elective courses 30h
Contact hours 30
ECTS 5
Level 5 (year post baccalaureate)
Semester Fall/Spring
Module name B2B MARKETING MANAGEMENT
Field (Discipline) Marketing
Academic Department Marketing

Outline


Module/course Summary

The course is designed to provide a thorough grounding and a comprehensive in-depth knowledge in the most advanced practices of B2B marketing. This course is targeted at people intending to pursue a career as a marketing leader and/or executive in:
  1. industrial and business markets,
  2. industrial channels of distributions and the retailing of industrial goods and services, 
  3. manufacturing and high-tech industries.