Syllabus overview (public)

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Programme Master in Management
Academic Year Academic Year 2023/2024
Module/course Code OA21
Delivery location Paris
Language English
Course type Elective courses 30h
Contact hours 30
Level 0 (year post baccalaureate)
Semester Spring
Module name Art Thinking: What can you learn from artists (even if you hate modern art)?
Field (Discipline) Entrepreneurship
Academic Department Entrepreneurship
  • Nil SAMAR, Pierre TECTIN


Module/course Summary


  • January 13 from
    1:30 pm to 8:00 pm
  • January 20 from
    1:30 pm to 8:00 pm
  • February 3 from
    1:30 pm to 8:00 pm
  • February 10 from
    1:30 pm to 8:00 pm
  • February 17 from
    1:30 pm to 8:00 pm
Pedagogical team: 

Nil Samar, founder of Noun-art, affiliate
professeur at ESCP.

Pierre Tectin, artist, Co-founder of the Art Thinking

Guest speakers - examples of previous speakers from
past Improbable seminars :

Art worlds:
Sophie Kammerer (#Louvre Museum), Pr. Amy Whitaker (#New York University),
Olivier Zeitoun (#Centre Pompidou), Marylène Ricci (#Google Art & Culture),
Emile Kirsch (#ESNCI, designer / Hermès, artist), Christophe Bruno (#PhD in
theoretical physics and digital artist), etc.

Business worlds: Gilles
Chetelat (#tech entrepreneur of the year, France), Chip Ransler (#social
entrepreneur of the year USA & India); Julien Sylvain (#founder of
Tediber), Sandra Rey (#founder of Glowee), 

Bio / Nil Samar is an affiliate professor at ESCP Business
School, coordinator of the Art Thinking collective and lecturer specialized in
the links between art and innovation. He teaches executives, entrepreneurs and
researchers key practices inspired by artists to help them rethink their
activity, manage exploration and create the improbable. Nil also co-founded and
led Noun for 5 years, a company that brings art and artists in businesses,
schools and public places to reach a broader audience and create bridges
between art, science and everyday life.


“Because entrepreneurs are closer to artists than any profession, we should look at how artists are trained to rethink the way we train entrepreneurs”

Steve Blank, Co-Founder of Lean Startup , Adjunct Professor Stanford

The world
is highly improbable. From Covid-19 to the Anthropocene, it is difficult to
predict what our life will look like in the years to come. In such a context,
the optimization of old recipes is not enough. We need to challenge what we do
and why we do it. Artists do this. They do not optimize; they do not follow the
rules. Quite on the contrary, they question what is to propose alternatives.
Their art pieces not only change the cultural climate, they also influence core
practices in design, architecture or business.

course offers a unique moment to learn and work as if you were an artist. To do
so, you will experience core creative practices through the Art Thinking method
– an agile method to create the improbable with certainty. With this method,
you will be led to question mainstream values and taken for granted assumptions
to envision new possible solutions.

course will be organized in 6 sessions, each dedicated to 6 essential creative practices:
donating, deviating, destroying, drifting, dialoguing and displaying. To learn
how to use and leverage these practices, participants will produce and present a
contemporary piece of art. The Improbable seminar is a formative life
experience as it may be the first and last time that you exhibit a work of art!