Syllabus overview (public)

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Programme Master in Management
Academic Year Academic Year 2023/2024
Module/course Code MX27
Delivery location Paris
Language English
Course type Elective courses 30h
Contact hours 30
Level 5 (year post baccalaureate)
Semester Fall
Module name Marketing for Sustainable Business Models
Field (Discipline) Sustainable Development, CSR and Ethics
Academic Department Marketing


Module/course Summary

Recent years have seen a significant increase in the importance of environmental protection, as well as social and societal issues and sustainability to consumers, policy makers, and society in general. Reflecting this, most firms are aware of this new agenda but are not always convinced that a strategy based on environmental and social respect can create economic value for the firm and contribute to its success. Moreover, many factors such as economic downturns or competitive pressure are likely to prevent them from actually following sustainable practices that are often considered as costly and non-productive. Therefore, it is important to reflect on how marketing and sustainability can be reconciled. In this course, we will show you how to lead firms to develop marketing strategies that focus on the three pillars of sustainability: economic, social, and environmental.


Principles of marketing (or equivalent)