Syllabus overview (public)

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Programme Master in Management
Academic Year Academic Year 2023/2024
Module/course Code MX30
Delivery location Paris
Language English
Course type Elective courses 30h
Contact hours 30
Level 5 (year post baccalaureate)
Semester Spring
Module name Markets, Innovation and Technology
Field (Discipline) Marketing
Academic Department Marketing


Module/course Summary

This course is reserved for students registered in OP90 - Innovation and Competition in High-Tech specialisation.

This course develops students' understanding of how firms use technology and innovation to position themselves strategically, from the perspective of a Director of Business Development. For this purpose, we rely also on business cases, dealing with HIGH-TECH firms which have faced the challenges of managing innovation and technology.

We begin with an understanding of innovative firms and of how HIGH-TECH technological systems evolve, with particular emphasis on platforms and ecosystems.

We explore the different ways through which firms manage innovation and which strategic postures are best suited to foster or hamper innovation. We additionally cover some emergent topics in the management of HIGH-TECH innovation and technology.

In their attempts to access and leverage outside sources of innovation it is now quite common for companies to employ more open forms of innovation, and try to orchestrate innovative communities. While these open approaches have rapidly diffused, creating a wealth of opportunities, it is obviously crucial how HIGH-TECH companies manage to access and leverage these distributed sources of innovation.

Knowledge creation and innovation are at the core of value creation for many firms in the new competitive landscape, especially in the knowledge-intensive businesses of HIGH-TECH. Some organizations are routinely more innovative than others. Despite the importance of knowledge conversion to value creation, relatively few companies have mastered the ability to identify, create, and exploit opportunities for innovation on a systematic basis, which are explored in this course.