Syllabus overview (public)

Programme	Master in Management
Academic Year	Academic Year 2023/2024
Module/course Code	MX30
Delivery location	Paris
Language	English
Course type	Elective courses 30h
Contact hours	30
ECTS	5
Level	5 (year post baccalaureate)
Semester	Spring
Module name	Markets, Innovation and Technology
Field (Discipline)	Marketing
Academic Department	Marketing

Outline

Module/course Summary

This course is reserved for students registered in OP90 - Innovation and Competition in High-Tech specialisation.


This course develops students' understanding of how firms use technology and innovation to position themselves strategically, from the perspective of a Director of Business Development. For this purpose, we rely also on business cases, dealing with HIGH-TECH firms which have faced the challenges of managing innovation and technology.

We begin with an understanding of innovative firms and of how HIGH-TECH technological systems evolve, with particular emphasis on platforms and ecosystems.

We explore the different ways through which firms manage innovation and which strategic postures are best suited to foster or hamper innovation. We additionally cover some emergent topics in the management of HIGH-TECH innovation and technology.

In their attempts to access and leverage outside sources of innovation it is now quite common for companies to employ more open forms of innovation, and try to orchestrate innovative communities. While these open approaches have rapidly diffused, creating a wealth of opportunities, it is obviously crucial how HIGH-TECH companies manage to access and leverage these distributed sources of innovation.

Knowledge creation and innovation are at the core of value creation for many firms in the new competitive landscape, especially in the knowledge-intensive businesses of HIGH-TECH. Some organizations are routinely more innovative than others. Despite the importance of knowledge conversion to value creation, relatively few companies have mastered the ability to identify, create, and exploit opportunities for innovation on a systematic basis, which are explored in this course.

Pre-requisite

None