Syllabus overview (public)

Programme	Master in Management
Academic Year	Academic Year 2023/2024
Module/course Code	MM06
Delivery location	Paris, Berlin
Language	English
Course type	Elective courses 30h
Contact hours	30
ECTS	5
Level	5 (year post baccalaureate)
Semester	Spring/Sum
Module name	INTERNATIONAL MARKETING DECISIONS
Field (Discipline)	Marketing
Academic Department	Marketing
Speaker(s)	Jean-Charles CROUIN, Patrick GIRY-DELOISON

Outline

Module/course Summary

This course is designed for ESCP Europe's students who will either work in highly internationalized environments (multinational organizations) or take international development responsibilities. It deals with International Marketing Decisions and their execution in a diversity of foreign business environments. In this respect, this course will include several company cases in order to develop students' managerial skills and to mirror the contents taught directly within international business environments.
A typical session should be composed of approx. 90 minutes of lecture, and the remaining time would be dedicated to in-class assignments or a case study. In addition, each professor may use some time in each session to coach students for the final project. Details about the project development are provided below. In the final session, students will present their respective projects to their class. 

Pre-requisite

Principles of Marketing or an international equivalent course