Syllabus overview (public)

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Programme Master in Management
Academic Year Academic Year 2023/2024
Module/course Code MM06
Delivery location Paris, Berlin
Language English
Course type Elective courses 30h
Contact hours 30
Level 5 (year post baccalaureate)
Semester Spring/Sum
Field (Discipline) Marketing
Academic Department Marketing
  • Jean-Charles CROUIN, Patrick GIRY-DELOISON


Module/course Summary

This course is designed for ESCP Europe's students who will either work in highly internationalized environments (multinational organizations) or take international development responsibilities. It deals with International Marketing Decisions and their execution in a diversity of foreign business environments. In this respect, this course will include several company cases in order to develop students' managerial skills and to mirror the contents taught directly within international business environments.
A typical session should be composed of approx. 90 minutes of lecture, and the remaining time would be dedicated to in-class assignments or a case study. In addition, each professor may use some time in each session to coach students for the final project. Details about the project development are provided below. In the final session, students will present their respective projects to their class. 


Principles of Marketing or an international equivalent course