Syllabus overview (public)

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Programme Master in Management
Academic Year Academic Year 2023/2024
Module/course Code BA04
Delivery location Berlin
Language German
Course type Elective courses 30h
Contact hours 30
Level 5 (year post baccalaureate)
Semester Spring
Module name Strategies of Internationalization (German)
Field (Discipline) Strategic Management
Academic Department Management


Module/course Summary

Learning Outcomes

The objective of the course is to show that internationalization
strategies are multi-facetted. Students will get deep insights into
international market entry, target market, timing, allocation and coordination
strategies. It will be shown how the strategy dimensions are interrelated.
Students will not only acquire theoretical and conceptual knowledge, they will
also be taught how to apply this knowledge to practice. Case studies play a
very important role in this course. This will enable students to identify
similarities and differences between sectors and firms.

At the end of the course, the students

- will better understand the multi-dimensional nature of internationalization strategies

- will have deep insights into internationalization behaviour of firms from various industries and various

- will be able to formulate and implement internationalization strategies

- will know how the international dimension of strategy can help to build and use a firm’s competitive advantages

- will be able to critically reflect upon internationalization, its antecedents and consequences