Syllabus overview (public)

× Note! You need to be authenticated to see more details about syllabi. If you have an ESCP Europe account please login.       Login
Programme Master in Management
Academic Year Academic Year 2023/2024
Module/course Code MA08
Delivery location Paris
Language French
Course type Elective courses 30h
Contact hours 30
ECTS 5
Level 5 (year post baccalaureate)
Semester Fall
Module name HOTELLERIE, TOURISME, LOISIRS, APPROCHES CONCEPTUELLES ET PRATIQUES MANAGERIALES
Field (Discipline) Marketing
Academic Department Marketing

Outline


Module/course Summary

Note : This course is offered in French but English will equally be promoted each and every time possible. Some experts will do their presentation in English and case studies may be prepared / presented in English as well should it be more convenient for some students. Note, however, that some (rare) professionals may only be able to speak in French.

Pre-requisite

Fondements du marketing