Syllabus overview (public)

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Programme Master in Management
Academic Year Academic Year 2023/2024
Module/course Code MA05
Delivery location Paris, Torino
Language English
Course type Elective courses 30h
Contact hours 30
Level 5 (year post baccalaureate)
Semester Fall/Spring
Field (Discipline) Marketing
Academic Department Marketing


Module/course Summary

This course explores how start-up as well as large companies go about new product management. It provides a set of integrated frameworks and tools to help a manager more effectively design and manage the interpretative schema, decision making processes, and operating routines required for identifying opportunities, evaluating concepts, assessing feasibility, sizing demand and introducing new products.

The course equips you with frameworks to analyze approaches to marketing of products and services in both emerging and mature industries; it explores both the launch of products in existing businesses as well as new-to-the-world products. An emphasis is on strategic issues coupled with a focus on applicative methodologies. Class discussions involve real examples of turbulent changes in various industries on a global scale to better illustrate the ideas and learning of the course.