Syllabus overview (public)

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Programme Master in Management
Academic Year Academic Year 2023/2024
Module/course Code MC01
Delivery location Paris
Language English
Course type Elective courses 30h
Contact hours 30
ECTS 5
Level 5 (year post baccalaureate)
Semester Spring
Module name MARKETING COMMUNICATION
Field (Discipline) Marketing
Academic Department Marketing

Outline


Module/course Summary

This course is reserved for students registered in OP126 - Consumer-centric Marketing.

This course offers an in-depth dive in marketing communication. It expands on the basic elements presented in the course “Fundamentals of Marketing.” The course integrates academic frameworks and real-world applications in order to explain how effective marketing communication plans can be developed.