Syllabus overview (public)

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Programme Master in Management
Academic Year Academic Year 2023/2024
Module/course Code MA01
Delivery location Paris
Language English
Course type Elective courses 30h
Contact hours 30
ECTS 5
Level 5 (year post baccalaureate)
Semester Fall
Module name Consumer Behavior
Field (Discipline) Marketing
Academic Department Marketing

Outline


Module/course Summary

To enhance your learning experience modules are designed to reflect contemporary issues in the business and financial world. As such, a degree of flexibility is expected in the exact content in terms of scope and coverage to ensure relevance to current circumstances. However, the module will likely address topics such as consumer society, shopping and buying, perception, identity and the self, motivation, values and lifestyles, learning and memory, decision-making, groups and social media, families, households and cohorts, income and social class, culture 


Pre-requisite

Fundamentals of Marketing