Syllabus overview (public)

Programme	Master in Management
Academic Year	Academic Year 2023/2024
Module/course Code	MA01
Delivery location	Paris
Language	English
Course type	Elective courses 30h
Contact hours	30
ECTS	5
Level	5 (year post baccalaureate)
Semester	Fall
Module name	Consumer Insights and Analytics
Field (Discipline)	Marketing
Academic Department	Marketing

Outline

Module/course Summary

To enhance your learning experience modules are designed to reflect contemporary issues in the business and financial world. As such, a degree of flexibility is expected in the exact content in terms of scope and coverage to ensure relevance to current circumstances. However, the module will likely address topics such as consumer society, shopping and buying, perception, identity and the self, motivation, values and lifestyles, learning and memory, decision-making, groups and social media, families, households and cohorts, income and social class, culture 

Pre-requisite

Fundamentals of Marketing