The course is open to Master Cycle students.
It will cover:
- All the most commonly used Marketing Research approaches: panels, focus-groups, qualitative interviews, quantitative questionnaires, online surveys;
- As well as insights into more sophisticated tools: experiential testimonies, design communities, storytelling, shopper studies, 360° screening, digital tracking, crowd sourcing, virtual reality, social listening, social watching…
It is based on continuous interaction with professionals from a great variety of industrial backgrounds who come to share their experience and present business cases they are currently working on.