Syllabus overview (public)

× Note! You need to be authenticated to see more details about syllabi. If you have an ESCP Europe account please login.       Login
Programme Master in Management
Academic Year Academic Year 2021/2022
Module/course Code OP116
Delivery location Madrid
Language Spanish
Course type Specialisation
Contact hours 120
ECTS M1 before 2020 16
ECTS M1 from 2020 20
Level 5 (year post baccalaureate)
Semester Spring
Module name Hacer Negocios en Latinoamérica
Field (Discipline) Management
Academic Department Management


Module/course Summary

Despite the great impacts Covid-19 pandemic turmoil has caused in most markets all over the world, Latin America is getting up in many economic sectors.
This is the case, for instance, of Mexican clothing retailers, which continue to expand, or the overall Latin America oil & gas industry which expects to be brighter in 2021 than it was in 2020.
Additionally, Brazilian consumers are recovering faster than expected and, even considering the announcement from Ford that it will end its vehicle production operations in Brazil, Brazilian government is expecting to recover market outputs during 2021. 
And finally, as similar examples, other markets like Peru, Chile, or Colombia, are showing robust recoveries in several industries. A global situation that explains the appetite China shows for entering as an investor into many companies, many of them related to raw materials and mining and others in strategic areas such as telecommunications or energy.
All in all, Latin America presents many business opportunities which attractiveness opens the door for many students to understand how business opportunities may be conducted in the continent, which, on the other side, paves the way to get in contact with an enormous Hispanic market in the US.

Specialization learning aims and outcomes
At the end of the course, the student will have gained knowledge on:
1. Models and frameworks to understand major key factors for doing business in Latin America.
2. Key trends for understanding business opportunities, and different political and regulatory criteria.
3. The unfolding dynamics of the different leadership and negotiation approaches according to various cultural modes and personal contacts with key stakeholders in major markets, particularly in Mexico and Brazil, to accrue practical experience on site.

At the end of the course, students will be able to:
1. Demonstrate analytical skills to quickly and effectively analyze business opportunities connected to Latin American market megatrends. 
2. Show decision-making skills to respond to the challenges and risks of doing business In Latin America.
3. Leading and negotiation skills in crosscultural enironments. 
4. Be knowledgeable of some key business stakeholders opening the way for creating a real business network in some important sectors.

Attitudes and behavior
At the end of the course, students will demonstrate:
1. Capacity to become executive leaders who can work out effective business opportunities in Latin America.  
2. Capacity to interact with a diverse number of business stakeholders in Latin America paving the way for future business and personal developments.
3. Openness to cultural, political, individual and background diversity of stakeholders.

The specialization will be taught in Spanish.

List of Specialization courses and hours

The specialization is organized in 3 key blocks and an elective. 

Part 1: Latin American Global Business Environment
Latin American Global Business Environment and Markets (15 hours)
Latin American Political and Economic Climate (15 hours)
Live Case Study 1: Mexican vs. Brazilian Markets (15 hours)

Part 2: Latin American Business Opportunities, Leadership, Culture and Negotiation Skills
Corporate, Investments, and Promising Economic Industries (15 hours)
Negotiation in Latin America: Cultural and Business Approaches (15 hours)
Latin America as an opportunity to other Hispanic markets(15 hours)

Part 3: Latin American Key Stakeholders and Markets
Latin American Regulatory Environment and Associated Risks (15 hours)
Understanding Latin American Unions and Key Investors (15 hours)

Additional extra Elective
Live Case Study 2: One-week journey and on-site networking (15 hours)