Syllabus overview (public)

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Programme Master in Management
Academic Year Academic Year 2021/2022
Module/course Code OP118
Delivery location Warsaw
Language English
Course type Specialisation
Contact hours 210
Semester Fall
Module name Digital Marketing
Field (Discipline) Marketing
  • Piotr WÓJCIK, Mariola Ciszewska-Mlinarič


Module/course Summary

The expansion and development of the Internet constantly creates innovative trends in the area of digital marketing, which is an important pillar in the activity of every company. The use of modern technologies and the impact of digital transformation on the activity of enterprises is visible regardless of their nature, branch or size of the organization.
The Digital Marketing specialization is the aimed at educating professionally prepared marketers who are familiar with modern technologies and tools, and who will not only perfectly fulfil current marketing tasks, but will be able to change the company's operating strategies.
A great advantage of the major is not only an excellent team of specialists and recognized lecturers with a track record in e-marketing and e-business conducting classes, but also a partnership of brands of international renown, such as Accenture, Brand24, Sotrender, Salesmanago or NapoleonCat.
The scope of studies allows to build a career path in the modern digitalized world and hold positions such as Digital Marketing Manager or Social Media Marketing Manager.
If you are planning to associate your career with the digital world and you want to learn how to build e-marketing strategies, create websites, computer graphics and videos for marketing purposes, manage an online store, implement campaigns in search engines (Google Ads), or plan actions in social media- this is the program just for you!