Syllabus overview (public)

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Programme Master in Management
Academic Year Academic Year 2021/2022
Module/course Code OP90
Delivery location Paris
Language English
Course type Specialisation
Contact hours 120
ECTS M1 before 2020 16
ECTS M1 from 2020 20
Level 5 (year post baccalaureate)
Semester Spring
Module name Competition and Innovation in High Tech (HIGH-TECH)
Field (Discipline) Marketing
Academic Department Marketing
Speaker(s)
  • FOURNIER Marc

Outline


Module/course Summary

The option HIGH-TECH is designed for students who are interested in applying soon for a job post or  creating for them and others a job in “innovation industries” such as data processing, hosting, and related industries; software publishers; telecommunications; communications equipment manufacturers; pharmaceutical, biotech, and medicine manufacturing; electromedical and control instruments manufacturing; aerospace; and others. It is also providing a path for eager in building skills for a successful career at the executive level in STEM [science, technology, engineering and mathematics]- and R&D-intensive industries.

High-Tech industries exhibit specific characteristics that require particular approaches to cope with their dynamics. The main focus is on the acquisition of a set of analytical tools that are critical for growth and development in HIGH-TECH sectors. They enable understanding how firms have succeeded in out-innovating their competition and successfully established themselves as dominant players.


During the track, students will be exposed to practices, tools and frameworks for when deciding which HIGH-TECH technologies, ecosystems, and regulatory areas to invest in, how to structure those investments and how to anticipate and respond to the behavior of a variety of economic actors and stakeholders.


Students enrolling the option will have the opportunity to recognize patterns emerging in HIGH-TECH, acquire and assimilate new knowledge, and exploit a new skill set in their job search. They will be involved in a continuous dialogue and interactive
collaboration with professors, experts, recognized leaders and benefit from a learning-by-doing approach.

The option is offered in Paris; it leverages on the expertise that the faculty of the campus developed over years at the international level; some of them teaching for more than two decades courses on competition and innovation in HIGH-TECH. It will also take advantage of the intervention of several new ventures, angel investors, venture capitalists, and industrial buyers and multi-national corporations recognized as leaders and/or innovators in HIGH-TECH.


Pre-requisite

Because of the demanding and creative nature of the options, admission to the option is competitive and requires a high level of motivation. Students must submit their full CV, a letter of motivation, and a short video on the contributions they might bring to the group projects and class discussions. Interviews might be conducted with students whose application have been shortlisted.
The video or the link to the video should be send to Prof. Boris Durisin (bdurisin@escp.eu)