Syllabus overview (public)

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Programme Master in Management
Academic Year Academic Year 2021/2022
Module/course Code OP31
Delivery location Madrid
Language English
Course type Specialisation
Contact hours 120
ECTS M1 before 2020 16
ECTS M1 from 2020 20
Level 5 (year post baccalaureate)
Semester Fall
Module name Digital Project Management 1
Field (Discipline) Project Management
Academic Department Information & operations Management


Module/course Summary

The aim of this specialization is to:
1) efficiently formulate strategies for the implementation of international, large and complex projects. These vary widely from multi-stakeholders/cross-cultural projects to multinational sustainability and digital projects; from product/service development projects for competitive advantage to implementing strategic changes
2) design Strategic Management Plans, from the identification of requirements and definition of deliverables to the evaluation of project risks, estimation of resources, and strategies for managing the most influent project stakeholders
and 3) put in practice skills such as team building, conceptual thinking, analytical thinking, flexibility, conflict resolution, and innovation.

It is designed for students interested in careers in the following field: business manager, complex project manager, digital transformation project manager, business consultant, strategic planner, product manager.

Strategic project thinking is typically associated with 'very big picture' thinking'. It is relevant to project management at several levels:
1) Business projects often materialise as a result of formal or informal strategy development. Besides projects which are of a corporate development and external nature, there are frequently internal projects which are aimed at reaping major organisational changes.
2) Individual business projects which have materialised on a 'bottom-up' basis. Each project of that kind then needs to be linked back up to the business strategy. This should be accomplished by teasing out the strategic objectives of each and every major project.
3) Within the project itself: each and every project has both an internal environment and also some strategy for achieving its own, inherent advantage.

Mandatory Courses for the Option

- UM1D – Project Management in Practice (30 hours - 5 ECTS) Prof.: José COBO
- UL14 – Digital Business Transformation (22 hours - 2.5 ECTS) Prof.: Alejandro RUIZ
- UL17 – Sustainability in Project Management (15 hours - 2.5 ECTS) Prof.: Angel URUBURU
- UL22 – Consulting Methods (15 hours - 2.5 ECTS) Prof.: Santi MAGAZU
- UL16 - Negotiation (15 hours - 2.5 ECTS) Prof.: Diana PEREZ
- UL19 - Agile and Lean Organization (15 hours - 2.5 ECTS) Prof.: Peter QUINLAN
- UL18 - Risk Management (15 hours - 2.5 ECTS) Prof.: José RUIZ CANELA

Course Description


Strategic project thinking is typically associated with 'very big picture' thinking'. It is relevant to project management at a number of levels:
- Business projects often materialize as a result of formal or informal strategy development. Besides projects, which are of a corporate development and external nature, there are frequently internal projects, which are aimed at reaping major organizational changes.
- Individual business projects which have materialized on a 'bottom-up' basis. Each project of that kind then needs to be linked back up to the business strategy. This should be accomplished by teasing out the strategic objectives of each and every major project.
- Within the project itself: each and every project has both an internal environment and also some strategy for achieving its own, inherent advantage.

The aim of the PMiP is 
1) to prepare participants for careers in international business development and project management, and 
2) to develop participants’ skills and attitudes to work in multi-cultural environments and multi-disciplinary teams. 

DIGITAL BUSINESS TRANSFORMATION                                                                     

The course will provide the students with the methodology to be able to understand those digital technologies which are disrupting the industries, the value chain and changing the way companies build up the relationship with their customer and clients. Also, provides insights about the organizational changes, the interdepartmental new way of working and the skills sets emerging in those companies which are early adopters of digital technologies.

The course is structured in three modules:
1. Concepts learning and case studies.
2. Practice I - Digital Business Transformation- Digital Consulting Company.


Since last 5-10 years, sustainability has become a key differential aspect in strategic planning processes and day-by-day businesses. Considering “projects” as a main change management tool, it is crucial for future professionals to understand the different dimensions of sustainability, and how to take into account, implement and align them with the areas and processes of the Project Management Standards.

CONSULTING METHODS                     

Over the last few decades, management consulting has become a common tool for companies to decide how to respond to business challenges and/or take advantage of new market opportunities. Being familiar with the most relevant consulting methods and techniques is very valuable to progress in your career in any modern business, government or non-profit

Outstanding ability to negotiate can provide good results in many fields in our lives. It is especially important when you will be developing a consulting work where you will need to negotiate with clients on a daily basis.This course aims to improve students’ negotiation skills. It is designed to know better what their current negotiation level are and how to achieve better negotiation results. It is based on practical negotiation cases and role plays, conveying critical facts, arguments and practices related to contemporary negotiation techniques.

The course will provide the students with the knowledge and understanding of Lean and Agile philosophy, its application to management and its implications for organizations. Students will experiment with some of the primary tools and techniques employed to implement Lean principles in the area of continuous business improvement as well as in innovation.

Risk management provides added value to the organization when selecting and implementing specific answers to mitigate or to avoid the risk, and in the cases that corresponds, transferring them to a third party or accepting them. The Risk Management practices based on ERM Models (Enterprise Risk Management) recognize the benefits to guarantee a high degree of awareness on the risks and the capacity to assign the most effective resources at the optimal moment to control and to respond to risks.