Syllabus overview (public)

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Programme Master in Management
Academic Year Academic Year 2021/2022
Module/course Code OP10
Delivery location Paris
Language English
Course type Specialisation
Contact hours 120
ECTS M1 before 2020 16
ECTS M1 from 2020 20
Level 5 (year post baccalaureate)
Semester Fall
Module name MARKETING MANAGER
Field (Discipline) Marketing
Academic Department Marketing

Outline


Module/course Summary

Many marketing careers can be considered after completing the Marketing Option at ESCP Europe: product or brand manager, community manager, key account manager, advertising or design account manager, project manager, marketing and brand consultant, category manager, design manager, digital manager, sales manager, etc. Within this context, the objective of the Marketing Manager Option is to deal with the various aspects of the marketing function in different types of industries and organizations.

Pre-requisite

This specialization is intended for M2 students.

Please note that Product Management and Marketing Planning is also taught as an elective course on London campus (code ME05)
Please note that Consumer Insights and Analytics is also called "Consumer Behaviour" on other campuses (e.g. Madrid), or can also be validated as a single elective course on Paris campus (code MA01).

You cannot validate the same course twice. If you have already validated Product Management and Marketing Planning, or Consumer Behaviour, you will receive a waiver and you will not get the corresponding ECTS. You will therefore probably need to choose another elective course to compensate the missing ECTS.
The additional elective course cannot be placed during a specialization slot.