Syllabus overview (public)

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Programme Master in Management
Academic Year Academic Year 2020/2021
Module/course Code BX33
Delivery location Paris
Language English
Course type Elective courses 15h
Contact hours 15
ECTS M1 before 2020 2
ECTS M1 from 2020 2.5
Level 5 (year post baccalaureate)
Semester Spring
Field (Discipline) Management Control
Academic Department Management


Module/course Summary

The importance of personal impact is more and more crucial. Your personal brand is a clear indication and signal to others, of the best you have to offer. Personal and career branding is the “great differentiator” in the job search and in the career path. Besides, with the development of social media in  a society where the individual’s personality has an increased visibility and importance, the brand you build around yourself is perhaps the single most important way you can stand out in your spheres of influence. 
This practical course will help you to think about your personal brand. It is crucial that you understand that personal branding is the means by which people perceive you and remember you. It is a means of creating a first and continued positive impression. We will share lots of tips that will help you build your confidence and maximize your potential. 
Several types of actions will be implemented: interpretation of your physical appearance, management of your online presence, tips for public speaking.