Syllabus overview (public)

Programme	Master in Management
Academic Year	Academic Year 2020/2021
Module/course Code	OP40
Delivery location	London
Language	English
Course type	Specialisation
Contact hours	120
ECTS M1 before 2020	16
ECTS M1 from 2020	20
Level	5 (year post baccalaureate)
Semester	Spring
Module name	Creativity Marketing Management
Field (Discipline)	Marketing
Academic Department	Marketing

Outline

Module/course Summary

An option in Creativity Marketing Management is offered on the London Campus: the option has been developed on the basis of the Master in Marketing and Creativity, an innovative and extremely successful programme offered for the past seven years exclusively on the London Campus. The option takes advantage of the vast expertise of the London Campus in that area – including a) world renowned experts, as well as b) the Creativity Marketing Centre, a research centre and think tank in marketing that has being launched on the London Campus in June 2012.

Creativity Marketing is a new approach to marketing which recognizes that the job of marketers has evolved greatly over the recent past and requires new competences and a new mindset. Successful marketers stay ahead of the curve by putting creativity at the centre of their strategic thinking and day to day operational practice; our graduates excel in their subsequent dynamic careers in world leading corporations by learning to unleash the value of creativity both in themselves and in those around them.
The creativity element is infused throughout the option’s curriculum and reflected in the illustrative cases and best practices from a range of sectors including the creative industries and traditional marketing careers. Students benefit from being in London, one of the recognised centres of creative excellence.