Syllabus overview (public)

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Programme Master in Management
Academic Year Academic Year 2019/2020
Module/course Code PF00
Delivery location Paris, London, Berlin, Madrid, Torino
Language English
Course type Core courses
Contact hours 30
ECTS 5
Level 5 (year post baccalaureate)
Semester Spring
Module name Corporate Strategy
Field (Discipline) Strategy & Organization
Academic Department Management

Outline


Module/course Summary

The Business strategy course examines how organizations achieve, sustain, and renew competitive advantage, and explores what managers have to do in order to increase the likelihood of success. In essence, strategy involves the allocation of critical resources in a competitive environment over relatively long periods of time in the pursuit of specific goals and objectives. Today’s strategies are influenced by multiple factors such as the resources available to management, the industry and the competitive conditions, and of course the firm’s internal structure, systems, and culture. 
Taking strategic decisions is complex because: 
·         It needs capacity to analyse a business as a whole, and in particular requires both functional knowledge (finance, marketing, human resources, operations,...) and industrial knowledge (e.g. industry, segment, ...), 
·         One “unique, right, perfect” decision unlikely exists, in particular because strategic decision are taken in an economic and social context in continuous evolution (which is right today might not be the same tomorrow)